Privacy & Cookies

The Basics

  1. Definitions

    These definitions should help you understand this policy. When we say "we," "us," and "our," we are referring to Sutton Motorcycles, a UK registered limited liability company, registration number 04815243. We sell new and used motorcycles, provide servicing and warranty services on selected brands of motorcycle, and also sell clothing, accessories and protective equipment (our "Services"). When we say "Customer," we are referring to any individual, company or entity that requests the provision of our Services. When we say "You," we are referring either to a Customer or to some other person who visits our website, premises or makes contact with us via any method. A "Supplier" is any 3rd party entity that we use to allow us to offer our Services to you. "Personal Information" means any information that identifies or can be used to identify You or any Customer, directly or indirectly, including, but not limited to, first and last name, date of birth, email address, phone numbers, gender, occupation or other demographic information.

    We offer the Services on our Website, and at our two premises located in Tamworth and Bromsgrove. This Privacy Policy applies to our Website and both sites, as well as any other sites or mobile devices owned or operated by us. The "Website" includes the Website itself, and any web pages, interactive features, applications, widgets, blogs, social networks, social network "tabs", or other online, mobile, or wireless offerings that post a link to this Privacy Policy, whether accessed via computer, mobile device, or other technology, manner or means. While providing the Services, and as described in more detail below, we may collect Personal Information about You, or our Customers that is relevant to the Services.


  2. Changes

We may change this Privacy Policy at any time. The most recent version of the Privacy Policy is reflected by the version date located at the bottom of this Privacy Policy. All updates and amendments are effective immediately upon notice, which we may give by any means, including, but not limited to, by posting a revised version of this Privacy Policy or other notice on the Website. We encourage you to review this Privacy Policy often to stay informed of changes that may affect you, as your continued use of the Website and our Services signifies your continuing consent to be bound by this Privacy Policy. Our electronically or otherwise properly stored copies of this Privacy Policy are each deemed to be the true, complete, valid, authentic, and enforceable copy of the version of this Privacy Policy which were in effect on each respective date you visited the Website or used our Services.

  1. Scope

    This Privacy Policy is effective with respect to any data that we have collected, or collect, about and/or from You.


  2. Questions & Concerns

    If you have any questions or comments, or if you want to update, delete, or change any Personal Information we hold, or you have any concerns about the way in which we have handled any privacy matter, please use our contact form to send us a message. You may also contact us by post at:

    Sutton Motorcycles 361 Watling Street Wilnecote, Tamworth,

    B77 5AD



  3. Information We Collect

    Information you voluntarily provide to us: When you sign up for and use the Services, consult with our customer service team, book in for a service, send us an email, post on our social media, or communicate with us in any way, you are voluntarily giving us information that we may use to provide our Services to You. That information may include your name, physical address, email address, or phone number. By giving us this information, you consent to this information being collected, used, disclosed and stored by us, as described in this Privacy Policy.

  4. Use and Disclosure of Personal Information

    We may use and disclose Personal Information only for the following purposes:

    1. To provide our services to you. If you intentionally submit Personal Information to us while using our Services, we may use this information to allow us to provide our Services to you, for example to correspond with, or identify You.

    2. To send you informational and promotional content in accordance with your marketing preferences. You can stop receiving our promotional emails by informing Us that you wish to opt out of promotional messages at any time.

    3. To send you Reminder messages. For example, we may send you a text message or email to remind you of a motorcycle service being due, an upcoming booking or a reminder of important advisories for your vehicle.

    4. To communicate with our Customers and provide customer support.

    5. To protect the rights and safety of our Customers and third parties, as well as our own.

    6. To meet legal requirements, including complying with court orders, valid discovery requests, valid subpoenas, and other appropriate legal mechanisms.

    7. To provide information to representatives and advisors, including legal teams and accountants, to help us comply with legal, accounting, or security requirements.

    8. To prosecute and defend a court, arbitration, or similar legal proceeding.

    9. To respond to lawful requests by public authorities, including to meet national security or law enforcement requirements.

    10. To provide, support, and improve the Services we offer. For example we might share your information, or the information you provide us, with third parties in order to provide and support our Services or to make certain features of the Services available to you. When we do have to share Personal Information with select third parties, we take steps to protect your information by requiring these third parties to conform to the appropriate data protection regulations allowing them to use the Personal Information we transfer to them in a manner that is consistent with this policy.

    11. To transfer your information in the case of a sale, merger, consolidation, liquidation, reorganization, or acquisition. In that event, any acquirer will be subject to our obligations under this Privacy Policy, including your rights to access and choice. We will notify you of the change either by sending you an email or posting a notice on our Website.

  5. Public Information and Third Party Websites

    1. Social media platforms and widgets. Our Website includes social media features, such as the Facebook Like button. These features may collect information about your IP address and which page you are visiting on our Website, and they may set a cookie to make sure the feature functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our Website. We also maintain presences on social media platforms including Facebook and Twitter. Any information, communications, or materials you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions with those features and platforms are governed by the privacy policies of the companies that provide them.

    2. Links to third-party websites. Our Websites include links to other websites, whose privacy practices may be different from ours. If you submit Personal Information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Website you visit.

  6. Third Parties

    We may disclose Personal Information to the following types of third parties for the purposes described in this policy:

    1. Service Providers. Sometimes, we share your information with our third party Service Providers, who help us provide and support our Services. For example, if it is necessary to provide you something you have requested (such as providing a finance agreement), then we may share your Personal Information with a Service Provider for that purpose. Just like with the other third parties we work with, we require these third party Service Providers to have a privacy policy that complies with current data protection regulations and that they use your Personal Information only for the provision of services to us and in a manner that is consistent with this policy. Examples of Service Providers include payment processors and finance providers.

    2. Advertising partners. We may partner with third party advertising networks and exchanges to display advertising on our Websites or Social Media Accounts. We and our third party partners may use cookies and other tracking technologies, such as pixels and web beacons, to gather information about your activities on our Website or Social Media

    Accounts in order to provide you with targeted advertising based on your browsing activities and interests.

  7. Competitions and Promotions

    We may, from time to time, offer surveys, competitions or other promotions on Our Website or through social media (collectively "Our Promotions"). Participation in Our Promotions is completely voluntary. Information requested for entry may include personal contact information such as your name, address, date of birth, phone number, email address, username, and similar details. We use the information you provide to administer Our Promotions. We may also, unless prohibited by the Promotion's rules or law, use the information provided to communicate with you, or other people you select, about our Services. We may share this information with our affiliates and other organizations or Service Providers in line with this policy and the rules posted for the Promotion.



  8. Notice of Breach of Security

    If a security breach causes an unauthorized intrusion into our system that materially affects You or your Personal Information, then Sutton Motorcycles will notify you as soon as possible and later report the action we took in response.

  9. Safeguarding Your Information

    We take reasonable and appropriate measures to protect Personal Information from loss, misuse, unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and the nature of the Personal Information.



  10. We Operate in the United Kingdom and the EU

    Our servers and offices are located in the United Kingdom and the EU, so your information may be transferred to, stored, or processed in the United Kingdom and the EU. While the data protection, privacy, and other laws of the United Kingdom may differ when compared to those in your country, we take many steps to protect your privacy. By using our Website and Services, you understand and consent to the collection, storage, processing, and transfer of your information within our facilities in the United Kingdom, the EU and those third parties with whom we share it as described in this policy.

  11. Accuracy and Retention of Data

    We do our best to keep your data accurate and up to date, to the extent that you provide us with the information we need to do so. If your data changes (for example, if you have a new email address), then you are responsible for notifying us of those changes. Upon request, we will provide you with information about whether we hold, or process on behalf of a third party, any of your Personal Information. We will retain your information for as long as your account is active or as long as needed to provide you with our Services. We may also retain and use your information in order to comply with our legal obligations, resolve disputes, prevent abuse, and enforce our Agreements.

  12. Access

We will give an individual, either You or a Customer, access to any Personal Information we hold about them within 30 days of any request for that information. Individuals may request to access, correct, amend or delete information we hold about them. Unless it is prohibited by law, we will remove any Personal Information about an individual, either You or a Customer, from our servers and/or physical records at your or their request. There is no charge for an individual to access or update their Personal Information.


Thank you for taking the time to learn about Sutton Motorcycles Ltd's Privacy Policy.


Version 2.4 [effective from 11/05/2018]

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